About the Owner
Stacy Best, Founder and CEO
Hello, my name is Stacy Best, Founder and CEO of Wild Soul Boutique, LLC.
I was born and raised in West Jordan, Utah, and have lived here most of my life, with the exception of a brief time out of state. I now reside here in the rural community of Delta, Utah.
I’ve lived a life full of diverse experiences—from working in healthcare to becoming an entrepreneur, from advocating for mental health to navigating my own personal challenges. Each chapter has shaped my resilience, compassion, and commitment to helping others while pursuing my own personal and professional growth.
In 2011, I began my undergraduate studies in the Bachelor of Science in Religion program at Liberty University, focusing on Theology. Mathematics proved to be a stumbling block that ultimately led me to step away from that program, but I never abandoned my educational goals.
I shifted my focus to healthcare, earning certificates in Medical/Dental Administration and Certified Nurse Assistant by completing these programs through Academy of Professional Careers and Snow College. My work in healthcare taught me perseverance and deepened my empathy, particularly through my role assisting people with disabilities—a path that eventually led to my promotion in 2020 as House Manager through Life Included, where I oversaw staff and clients with unique and complex needs.
In 2021, I founded Wild Soul Boutique, where I currently serve as Founder and CEO. We are a business born from a love of fashion with meaning and a desire to empower women to embrace their authentic selves. Our Story began as a small creative outlet that grew into a purposeful brand, blending style with strength and authenticity. Our Core Values—authenticity, empowerment, compassion, and resilience—are reflected not only in the products we offer but in the way we engage with our community. Our Mission is simple yet powerful: to inspire confidence, celebrate individuality, and create a space where women feel seen, valued, and unapologetically themselves.
Running my own business has been a crash course in economics, finance, marketing, and the unpredictable nature of market trends. These lessons have inspired my desire to deepen my knowledge in these areas, with the goal of building a business that thrives while staying true to its values.
Mental health advocacy is also a central part of who I am. My own lifelong struggles and the challenges I’ve witnessed within my family have driven me to seek solutions and support for others. As a Moderator of Membership for the Parents of Conduct Disorder Facebook group, I’ve gained deeper insight into behavioral and personality disorders, further reinforcing the importance of mental health resources in both personal and professional spaces.
In addition to my business and advocacy work, I am currently Homeschooling my daughter for the 2025–2026 school year. This decision reflects my commitment to providing her with a rich, individualized learning experience while also demonstrating the value of perseverance, self-discipline, and lifelong learning.
I'm also currently pursuing a Bachelor of Science in Accounting at South University, to expand my understanding of financial management and business operations. I believe that continued education will not only strengthen my entrepreneurial skills but also support my long-term goals of sustainable growth and meaningful community impact.
Balancing entrepreneurship, homeschooling, mental health advocacy, and higher education is a challenge I embrace wholeheartedly. I am committed to earning my degree, growing my business, and continuing to make a meaningful difference in the lives of others—while inspiring my daughter to dream big and work hard for the life she envisions.
Thank you for being here and for supporting this journey. I don’t take it lightly that you’ve chosen to be part of it.
With Purpose,
Stacy Best
Founder & CEO, Wild Soul Boutique, LLC